Marketing - Product for Old People, About Wowprime

＊2013.02.26 Homework 1
　Find the product for old people that you never think up or you never look before.

My Answer:

There are two product I want to show you:


Product for Old People:
【Walking Cart】
The product encourage old people walking outside, not just sitting in their house.
But moving (means walking) is difficult to some of them, commonly, they use crutches to help them.
Now, we can substitute Cart with Crutch.
What if they have to carry some things, or they want to go shopping, they are easily get tired.



1.The Cart will help them because it can be a chair when they want to sit down.
2.The Cart can help old people carry the heavy things,which they are inconvient to take on hand.
3.Suddenly, it rains, and the Cart can be your hand, helping
people hold the umbrella so that both your hands can hold on the Cart to prevent you falling down.


Product for people who look after them:
【Shoes for stick-n-find】
(this is not the real product, but my idea)
Some problems on old people is that they easily get lost.
If there is a pair of shoes with a special stick with Bluetooth Tech or GPS, so that their family will easily find them.
Sometimes you will forget to bring your cellphone, but you will never forget to wear on your shoes.



Problem on old people

1.get lost
 a.GPS
 b.stick-n-find

2.Dementia(their memories are easily lost)
 a.forget eat medicine

3.Walking is difficult

4.Alone




＊2013.02.26 Homework 2

Wow Prime
About Wowprime, its dishes, style and price...
What do you find?

1.Dishes
All the dishes in Wowprime like Tokiya, TASTY are very

delicate, pretty, fresh, visually clean ...


2.Style
The waiter service are nice because the attitude of them

are familiar.
(Envelop of the cash / 10% service charge will be added)
The environment of the restaurant are proper to many

festivals, holidaies or dinner with family.

3.Price
Medium or high price with its delicate meals and nice

service.