2013年3月19日 星期二

Marketing Management - 03/19 Homework


[Homework]
Different group has different kinds of lives.
How to make the data of the questionnaire?

[Homework1]
1.      當迷世代 Dumbing Generation(8~20 years old people in the world)
2.      How did it form?
3.      王浩威(心理諮商師) of his thinking. 奧美集團 Ogilvy & Mather(奧美當迷世代)

[Homework2] iPhone/iPad “30雜誌→蘋果迷→生活大調查
1.      In “30 Magazine”, how to be an apple fan? Please define it.
2.      Apple Is not just a brand! To its fans, what is apple mean to be? And how about their life style?
3.      Apple fan 3 important living Style…

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